Judge Profile

Sarah Ainslie
Business Development Manager
Amacus Ltd
Sarah has been a passionate supporter of business and enterprise for over 20 years. As Business Development Manager at Amacus, Sarah is responsible for managing client relations with employers and partner, delivering an extensive portfolio of Leadership and Management training, tailored Apprenticeship programmes and workforce development solutions. Central to her role is the ethos of 'developing great people to achieve great results'; helping individuals to increase their confidence and capability in the workplace and enhancing core management and business skills to improve workplace productivity. As a former North East Policy Manager, her career has included managing a range of lobbying campaigns and building key partnerships with political decision makers, business and community stakeholders to represent the interests of SMEs at regional and national levels. She holds a Master of Arts in Regional Development and previously founded a Public Affairs consultancy company, setting a new agenda within the industry as a social enterprise to help organisations better understand the impacts of complex political and policy environments. As an active member of the local business community, Sarah co-founded the women’s business network, WomenWhatDo.biz and is Trustee of local charity Epilepsy Outlook.